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Customer Relationship Management Systems

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Saved by PBworks
on June 6, 2007 at 12:32:51 pm
 

Customer Relationship Management (CRM) Systems

 

 

Description

Customer relationship management software allows users to keep track of their customers, donors or members and target mailings or other services to them.  This can also be used to track grantees. 

 

Uses and Potential Benefits

Allows organizations to integrate contacts data that had been housed in separte data sets and to track a wide range of information regarding the contacts.  Example: with a CRM system, a foundation could track it's grantees, along with people who attended foundation events, and then note which grantees attended events.

 

Examples of the Tool (Not exhaustive or vetted)

 

References/Articles/Examples from Nonprofits and Foundations

None

 

Real Time or Time Independent?

Time Independent

 

Can Start Small and Expand?

No

 

Time/Cost to Implement?

High

 

Time/Cost to Maintain

High

 

 

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