Tags are keywords meant to facilitate classification for web pages, photos, blogs, bookmarks, and anything else that exists on the web. Social bookmarking allows users to set up a list of bookmarks on the web. By adding tags to bookmarks and aggregating bookmarks across users, people can search for the top web pages on a given topic.
Organizations that strategically tag web pages, blogs, podcasts and photos may attract more traffic and reach beyond their standard audience. You can embed a buzzcloud-- a list of popular search tags-- with a robust search function on your site for free using Swiki. Example: a group of nonprofits working on a particular issue could collectively choose to tag websites relevant to their work with a common tag, so that anyone searching on that tag would find information on their issue.
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