How to Get There

Adopting Web 2.0 ideas and tools involves individual and organizational practice. Happily the cost of exploring and implementing generally cheap or free, involving your time and a willingness to experiment, make mistakes, and get your hands dirty.

Some of the key web 2.0 tools target the need to quickly pull in and push out information that's relevant to your work.

Pulling In

• Tagging (http://del.icio.us/ or http://www.addthis.com/) allows you to bookmark information as you encounter it, and have those bookmarks available to you no matter where you are.

• RSS Reading allows you to subscribe to sites in order to receive news of updated content.

   

Pushing Out

• Blog commenting allows you to provide unique perspective in the web marketplace of ideas, and develop an understanding of what makes a successful online community.

• Blog hosting allows you to organize your perspectives and open them to dialogue

• Social Networking allows you to organize and expand your community of experts and influences.

Adopting Web 2.0 in organizational practice has greater implications. Most begin by asking the essential question Why?

Resources

• Web 2.0 for Grantmakers

• A to Z of Social Media

• nTEN
• Beth's Blog
• www.techsoup.com

  Technology resource aimed at nonprofit organizations featuring NPO discounts, discussions, articles, and recommendations.

• http://sethgodin.typepad.com/ 

  Seth Godin's riffs on marketing, respect, and the ways ideas spread.

• http://www.gettingattention.org/my_weblog/

  Getting Attention blog: Helping Nonprofits Succeed through Effective Marketing

• NonprofitMarketingGuide.com

  Training and Tips for Do-It-Yourself Nonprofit Marketers 

• http://www.fundraising123.org/

  Network for Good's learning center with information on social networking, websites, e-mail, and more.

Cool freebie tools to use:

• RSS-to-JavaScript
• FlickrSlidr
• Pollcode