Bulk Emailing
Description
Software or web applications that allow users to send out email messages to a large group of people, and track receipt and response. HTML design allows graphics and formatting within the message.
Uses and Potential Benefits
Allows an organization to track whether its email messages are being read and acted upon. Also allows organizations to email out eye catching newsletters within the body of an email message. Example: a grantee might set up a bulk email program to send out its latest report to a list of interested parties.
Examples of the Tool (Not exhaustive or vetted)
www.intellicontact.com
www.bronto.com
www.whatcounts.com
www.exacttarget.com
www.bluepogo.com
www.convio.com
www.mailmerge.com
www.benchmarkemail.com
www.constantcontact.com
References/Articles/Examples from Nonprofits and Foundations
Review of Email Newsletter Tools
More great info on nonprofit newsletters
Real Time or Time Independent?
Time Independent
Can Start Small and Expand?
Yes
Time/Cost to Implement?
Low
Time/Cost to Maintain
Low
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